Way back in November 2007, we location-enabled all of our Google Maps for mobile clients to bring location awareness to the masses and improve the local search experience. Using My Location, millions of you have been able to easily find yourselves on a map at the touch of a button. But what about finding other people? Lots of you have been requesting to see where your friends are on a map, too. Well now you can with Google Latitude.

Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app. Check out the video below to see Latitude in action.